For more everyday but confident-looking packaging, and the style I use all the time, is brown paper and twine or raffia. It is classic but slightly vintagey looking and frankly,who cannot help but love, "brown paper packages wrapped up with string," (thank you, Maria). Colourful tags, buttons, brooches, feathers, flowers, sweets, anything you fancy can always be tucked into the string to add a little extra interest. This is the simple style I have chosen from the beginning to wrap Wild Acre flowers, usually in brown craft paper but sometimes in dark green - and I have not got bored of it yet. It is tied with a raffia to match the flowers, or for bigger bouquets, smart grosgrain ribbon. Mmmm.
But, I have new packaging on my mind at the moment. I spent yesterday morning with a friend who is a graphic designer, and together we designed the logo for Wild Acre which I will use for my business cards, stickers for jewellery boxes, header for the little website when it finally comes, and maybe the blog. She understood exactly what I wanted and I have to say I am thrilled with the results, and as soon as I have a card in my grubby little mitts, I will post a picture.
Suffice it say, I have always and forever loved the cow parsley plant, the light and airy umbels, the architectural seed heads and the starburst dance of buds that totter precariously at the tip of the stems. I knew they would make for a beautiful logo, but what I did not know was that my friend's husband is a hugely talented professional photographer who had taken a stunning photo of a cowparsley seedhead. Which he let me use! Check out his amazing work here.
Walking the dog today I found these same seedheads, which give a taste of the logo to come.
They are sparse and simple and yet so stunning.
The cards will be ivory with a rich, deep grey for the text and chalky black for the image. The jewellery boxes will be ivory, with skinny dark grey grosgrain ribbon. Can hardly type for excitement! So thank you Anna and Noel for your help. I'm hoping you will all like them.xx